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WHAT WE DO

Love Advisory Group provides strategic advisory for international fashion, lifestyle, and consumer brands entering or expanding in the U.S. market. Our work is structured, disciplined, and hands-on — ensuring brands are the right fit, operationally prepared, and strategically positioned before entering the market.

Our Services

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Built on experience. Informed by taste. Executed with intent.

    • OPPORTUNITY ASSESSMENT & U.S. MARKET READINESS

      We evaluate brand fit for the North American market and Love Advisory Group, considering brand relevance, category and price positioning, competitive landscape, target consumer alignment, and cultural resonance to determine opportunity, risk, and timing.

    • OPERATIONAL READINESS & MARKET FEASIBILITY

      We assess whether the business is operationally capable of entering the U.S. market, including supply chain capacity, production scalability, logistics and shipping readiness, compliance considerations, and margin viability.

    • BRAND POSITIONING & U.S. CONSUMER TRANSLATION

      We assess how the brand should be positioned for the U.S. consumer while remaining true to its core DNA, ensuring clarity, relevance, and resonance across positioning, messaging, storytelling, and brand architecture.

    • U.S. MARKET STRATEGY, RETAIL & WHOLESALE PLANNING

      We define how and where the brand enters the U.S. market, including retail, wholesale, and DTC channel strategy, with guidance on channel sequencing, distribution planning, and positioning aligned to long-term growth.

    • CREATIVE, PRODUCT & ASSORTMENT STRATEGY

      We advise on product, design, assortment, pricing, and merchandising decisions to ensure offerings meet U.S. market expectations and commercial realities, aligning creative vision with product viability.

    • GO-TO-MARKET & LAUNCH EXECUTION

      We support the transition from strategy to action by aligning teams, timelines, and channels for market entry, including launch planning, seasonal calendars, and hands-on guidance across retail and DTC execution.

    • MARKETING, DTC & BRAND EXPERIENCE

      We shape how brands connect with the U.S. consumer through marketing strategy, DTC growth planning, and brand experience, with a focus on awareness, engagement, and long-term brand equity.

    • EXECUTIVE & BOARD ADVISORY

      We act as a trusted extension of leadership teams, providing senior-level advisory throughout the engagement, bringing experience, discernment, and a shopkeeper's mentality to help translate strategy into results.

Work With Us